There’s a New Adidas x Avavav Collaboration


There’s a shortlist in my mind of the labels I look forward to seeing the most during fashion month, and Avavav is always on it. I often find myself gravitating towards the unbridled designers—who are more unconventional, say something deeper with their work, and push the realms of their creative expression to the fullest extent.

Avavav, founded in Florence and now based in Stockholm, has built a reputation for theatrical, tongue-and-cheek runway shows under creative director Beate Karlsson. Now, the label has collaborated with Adidas for a second time, showing the collection during their Fall/Winter 2025 show at Milan Fashion Week. It’s Adidas, but through a surrealist, slightly absurdist lens—Avavav’s signature of fashion meets performance art.

The collection is now available to shop on the Adidas website, Adidas stores, and select retailers.

(Image credit: Courtesy of Adidas/Lennart Madou)

Courtesy of Adidas x Avavav / Lennart Madou

(Image credit: Courtesy of Adidas x Avavav / Lennart Madou)

Courtesy of Adidas x Avavav / Lennart Madou

(Image credit: Courtesy of Adidas x Avavav / Lennart Madou)

Courtesy of Adidas x Avavav / Lennart Madou

(Image credit: Courtesy of Adidas x Avavav / Lennart Madou)

Courtesy of Adidas x Avavav / Lennart Madou

(Image credit: Courtesy of Adidas x Avavav / Lennart Madou)

Courtesy of Adidas x Avavav / Lennart Madou

(Image credit: Courtesy of Adidas x Avavav / Lennart Madou)

Courtesy of Adidas x Avavav / Lennart Madou

(Image credit: Courtesy of Adidas x Avavav / Lennart Madou)

Shop The Collection



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