* This post is from a couple years back but updated to reflect newer launches + opinions!
Of all the review requests for different beauty brands I get from you, Jones Road has probably been the most highly requested. This post has taken me a longer time to finish as there are so many products, some have been backordered and out of stock (cough cough What the Foundation which was soooo worth the wait!). And then I would try something and want to try more which led to placing several different orders.
Jones Road Beauty is makeup artist Bobbi Brown’s most recent venture (into clean beauty, no less!). Obviously, Bobbi Brown doesn’t need any introduction – she is an extraordinarily talented makeup artist. I’ve been a die hard fan of her namesake line of products for years now, watched her Masterclass, and was ultra excited to try out her newest brand. She left Bobbi Brown cosmetics in 2016 and is no longer affiliated with the company or its products. I had been watching and waiting to see what she would do next and here it is: Jones Road is her newest venture. Bobbi launched Jones Road in 2020 (at the height of the pandemic) as a multi-functional, inclusive line of cosmetics that are meant to bridge the gap between skincare and makeup.
Jones Road Beauty Review
Overall, I really like most of the products I tried. There are a few exceptions, where noted. One product I tried (the lip tint) came a little bit damaged, and the brand’s shipping is pretty slow. But overall, I am a fan of this brand! I bought all of these products with my own money, placing three different orders over several months.
Things I love about the brand:
My favorite thing about this brand is that it seems to be really amazing for dry and/or mature skin! I am 42 and also have very, very dry skin. The formulas melt into your skin and feel really, really good. Jones Road Beauty What the Foundation made me rethink how makeup should feel. I have never had a foundation (maybe a tinted moisturizer) that actually felt really (really!) good to put on my face. Creamy, luxe, hydrating.
The products are also easy to apply. I am never going to be the girl who contours her face or spends more than twenty minutes (twenty minutes would be for a fancy occasion) putting on makeup. I like a five-minute face. And I always want to feel like myself. My favorite products are the kind that make you look like yourself but justttt a little bit better. That’s Jones Road. Also, I like that every formula is free of phthalates, sulfates, petroleum, PEGs, EDTA, or BPA.
I get into each product I tried below, but know that some of us want a quick summary. So here’s the net takeaway! Of the products that I tried, What the Foundation, Just a Sec, Mascara, the Bronzer, the tinted moisturizer, and the Shimmer Face Oil are incredible – holy grail favorites. I also really like the sparkle wash and the brow pencil. They have each earned spots in my rotation.
Jones Road Beauty Products
WTF What the Foundation
I became very interested in this product after all the TikTok drama. (Bobbi’s response was SO GOOD). It was actually Bobbi’s response that sold me on the product: a lower coverage, highly moisturizing foundation that was meant to give that no-makeup makeup sort of look. At the time, it was sold out in so many shades. So I ordered it in medium (thinking it could be too dark but maybe with a tan, and if not, I could at least get a feel for the product?). The medium is perfect.
This is such a fantastic product and there is one for every skin tone. It’s perfect for dry skinned people and mature skin as it is incredibly hydrating. I like it so much that when it came back in stock I also picked up the beige for when my summer tan fades. (I really worry that it’s going to sell out again?)
This has more coverage than a skin tint, but for a foundation is lower coverage. I really like that it is buildable so you can just layer on a bit more in areas you want more coverage. A little goes a long way. I have a tutorial on my instagram highlight but I like to dip my brush in (I am obsessed with the Rose Inc foundation brush) and slowly build. You do not need a lot and the jar will last a pretty long time.
Just Enough Tinted Moisturizer
The tinted moisturizer just launched a few months ago and it is fantastic. Already, a favorite JRB product. As an aside, I love that this brand isn’t churning out multiple new launches every month. They wait, perfect the formula, and only launch something if it’s necessary. This tinted moisturizer qualifies as necessary, IMO! It’s silky smooth, perfect for warmer weather, and sinks into your skin. It doesn’t look like you have makeup on; you look a little bit better–skin is more even, less red, more glowy. My shade is Ivory!
The Face Pencil
I bought this in 10 Light Med- Neutral Undertones. I liked it (especially for undereye) but didn’t love it. But I do think it does a great job with undereyes as it covers dark circles and doesn’t settle into the fine lines there. It’s very creamy and feels good on your skin. (Jones Road’s products are all this way, making the line a dream for dry skin.) A reader also pointed out that it is great for travel as it does not count as a liquid. So now it is my travel concealer. Smart, smart.
Cool Gloss
I like this! It’s just a pretty, shiny basic gloss. I don’t think it’s anything special but sometimes you just want clear gloss. This is that. And a nice, non-sticky one at that. And it smells really good. Minty! I have a lot of lip glosses and lip balms and reach for this often. Update: the new colors are fine (there are some great colors!) but for a tinted gloss/balm, I’m going to go with U Beauty’s tinted lip plasma or (if they ever come back in stock, Rhode’s lip tints.
The Best Pencil
This pencil is fine. I bought the navy blue and the silver (for something fun). I didn’t hate it but I didn’t love it either. It didn’t feel anymore special than a drugstore eyeliner. Maybe I’m just salty because of the name. It’s not bad but it’s not the “best.” In my opinion, the best eye liner is actually this one from Ilia.
Miracle Balm
Updated: Friends, I was wrong!!!! I’m leaving my original impressions below but when applied with a brush, this product is like a radiant, magical instagram filter. Miracle balm is a tinted moisture balm. My favorite shade is “Magic Hour.” Apply it with THIS brush. I stand by the idea of not using it with your fingers (which is how they show it on the website) but with a brush, it is wonderful and is what made me fall in love with the product.
My favorite way to freshen up my makeup and/or wake up tired looking skin mid day. My second favorite shade is the new Miami Beach. It really makes you look like you’re on vacation— it’s a peachy coral with subtle flecks of gold. I use this as a blush and on my lips; applying with my fingertips.
Initial impression: Gotta be honest, this one did not do it for me! I do not understand the hype – from what I can tell, this is the brand’s most loved product and feels like something I should love (it’s packed with hydrating oils like jojoba seed oil) I ordered it in “Au Naturel” and maybe I got a bad one or should have tried a color but this is not a product I enjoy. It left my face greasy (not dewy) and the product itself felt a little bit grainy?
The Brow Pencil
I bought this brow pencil in Ash. It’s a really nice brow pencil. It blended in seamlessly and didn’t look like I had anything on (yet the before and after would be very noticeable, my brows get really washed out). I like this.
The Brow Gel
I was sad about this as I really wanted to love it, but I did not care for the brow gel. The clear one is okay but the wand is so big that the application felt clunky. I don’t “get” the brush. It feels like a huge miss to me – I will stick to Boy Brow or my newer fav, Kosas Airbrow.
The Best Eye Shadow
I am not sure if this is actually, the best eye shadow. Even within the brand’s portfolio of products, I prefer “Just a Sec,” their cream to powder shadow. I bought the champagne and was underwhelmed. It’s nice (sheer, blends well, pretty colors) but nothing to write sonnets about. Maybe I would have liked it more if they didn’t describe it as “the best.” Same with the eyeliner. I take product names too seriously, it seems.
Shimmer Face Oil
I really like this product, which I bought in Midas. It’s just shimmery enough and so pretty. I used it under What the Foundation for a suuuuuper dewy, radiant, glowy look. You can also use this as a highlighter, or dab a bit on your collarbone, shoulders, and down the shin bones for a little extra glow. A little goes (and glows) a long way.
Just a Sec
This, after the foundation, was my second favorite product I tried. I ordered this in Topaz (a shimmery medium brown) and LOVE – I liked it so much that I bought it in golden peach and bronze. It’s a cream to powder eye shadow and really, really pretty. I love low maintenance products and this is nice because you can just use your fingers and tap it on, building as you go.
Sparkle Wash
I love a little sparkle and bought this one in Gilded, a shimmery gold. This is extremely pretty on. This is a liquid eye shadow that could probably be used a lot of different ways (you could get a molten look if you used more). I like to dot maybe three dots on with the applicator, and then blend with a brush. The result is really ethereal and pretty. I wore this to a few holiday parties this year with rave reviews. My favorite way to apply is to put down just a little concealer as a base, use a dark brown liner at the root of my lashes, and then dab this on to my lids… building for a more molten look.
The Lip Tint
These are a big skip for me. I ordered them in Valencia Orange and Pink Rose. But I was put off because the Valencia Rose arrived damaged. I didn’t bother reaching out to customer service as it still worked just fine but it was a little disheartening to open up a new lipstick and have the end be all smushed. The tints themselves are just kind of messy and slide around on your lips. They don’t stay on very well. I found the best way to use them (I’m not going to toss them but wouldn’t repurchase) is to just apply a tiny amount with a lip brush and then blot. If you’re looking for a good lip tint, my favorite is this one from Saie. (I’ll have a review coming soon on these!).
The Mascara
I was really wowed by the mascara. I have had a hard time finding clean mascaras that really impress me and this is a good one. It gets your lashes longer and thicker… and probably the best part: no feathering, flaking, or fading. It is a great mascara (maybe my favorite one right now). Big fan.
The Bronzer
I am really, really impressed by this bronzer. It is my current favorite bronzer. The powder is super silky and just glides onto the skin, never leaving you orange or muddy looking. My shade is light tan. I also love the dusty rose as a blush. I highly recommend the bronzer brush as well; it is extra fluffy and delivers the perfect application. PS – Longer review of the bronzer in this post!
Gel Bronzer
This is a really good gel bronzer, especially for summer. It’s super lightweight and easy to blend, and just gives you a natural sun kissed look. You don’t need much. Just squeeze out a few drops and apply with your fingers or a BeautyBlender. I like to get my cheeks, nose, and forehead… wherever the sun would naturally hit! It’s super sheer which means you can build if you’d like. I wear shade light.
Oil-Free Moisturizer
I have dry skin so was prepared for this lightweight gel moisturizer not to work for me. It was suggested that I give it a try anyway, given the summer humidity, and I wound up loving it! This is a great summer moisturizer for my fellow dry skinned people. It’s surprisingly very hydrating, and perfect for hot, humid weather. I like to layer this with Supergoop’s Unseen Sunscreen.
Universal Hair Balm
I really love this hair balm – a collaboration between Bobbi and hair stylist Hervé Claude. They describe it as “miracle balm for your hair” which is a fun way to describe it but really, it is a nice leave in treatment that leaves your hair soft, shiny, and manageable. I am on my second tube.
The Fragrance – Shower
This fragrance is one of those products I LOVE that I rarely see anyone else talking about! Shower is the perfect name for it. It doesn’t smell like soap, but it does smell fresh and clean… with notes of orange blossom, which I love. The perfect really wearable everyday fragrance.
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